Zondervan Publishing Co. (the publisher) and Biblica (the copyright holder) are creating another new version of the New International Version (NIV) of the Bible. This is something like version 12 in the quarter-century history of the NIV. Apparently the Word of God keeps changing: no one can get the Apostle Paul to stop making redline changes in Microsoft Word to his second letter to the Corinthians.WORLD Magazine's Joel Belz praises the decision to create a new version after no one liked the last one, the so-called Today's New International Version (TNIV). In his column in the Sept. 26, 2009 issue, Belz quotes Biblica CEO Keith Danby as saying, in essence, the TNIV failure was a marketing failure: "We failed to make the case for revisions and we made some important errors in the way we brought the translation to publication."
Errors in the way you brought the translation to publication? Did you take a wrong turn on the way to the printing press? I don't get it.
Oh, well, like the computer company's yearly software update, Zondervan is doing its part to jump start the economy.


